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  1. Forethought® Research - The Science of Marketing

    Based in Melbourne Australia, Forethought is a services marketing research consultancy specialising in solving organisations' acquisition and retention ...
    analysis3
    market research2
    acquisition2
    advocacy2
    product development2
    marketing research2
    brand development2
    customer satisfaction2
    retention2
    quantitative1
    segmentation1
    qualitative1
    focus group1
    market share1
    methodologies1
    conjoint analysis1
    market penetration1
    operational performance1
    customer value analysis1
    in-depth interview1
    innovative research1
    business outcomes1
    customer defection1
    share of wallet1
    valued customer1
    choice-based modelling0
    digital war room0
    emotional laddering0
    insight to action0
    predictive acquisition0
    science of marketing0

    www.forethought.com.au - 2009-04-07

  2. Terry Vavra

    Terry Vavra is a globally recognized thought-leader, speaker and author in customer satisfaction and loyalty measurement and management.
    management5
    CRM3
    relationship3
    customer3
    customer satisfaction2
    customer loyalty1
    customer retention1
    ROC1
    relationship marketing1
    loyalty programs1
    employee satisfaction1
    RFM1
    employee loyalty1
    customer profitability1
    retention marketing1
    customer equity1
    customer metrics1
    customer defection1
    loyalty index1
    customer lifetime1
    customer scoring1
    key driver analysis1
    loyalty myths0
    loyaltymyths.com0
    satisfaction-profit chain0
    scoring customers0

    www.terryvavra.com - 2009-02-03

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